Folder of Development: Part 01
Surveys are easy to develop, especially when using the advanced researched solutions
available today. Many researchers are tempted to do much of their data
collection online; however, it is not always the preferred mode of data
collection, especially if respondents are in hard-to-reach areas. Whether a
researcher uses a combination of all modes, the mode should depend on the type
of study and the demographics of respondents.
Online surveys and mobile surveys tend to be the most
cost-effective modes of survey research, yet they may not reach those
respondents that can only respond using alternate modes. Results of online
surveys and mobile surveys may suffer and differ greatly if important
respondents are left out of the research. Hard-to-reach respondents may be
easier to reach using more traditional methods such as paper surveys or
face-to-face interviews.
Advanced survey software solutions have multi-mode capabilities
for online surveys, mobile surveys, email surveys, paper surveys, kiosk
surveys, and more, giving researchers the ability to survey even the hardest-to
reach consumers, and analyze data from all survey modes collectively.
The ability to reach respondents is one challenge of surveys.
However, surveys have several advantages and disadvantages. They are as
follows:
Advantages
·
Relatively easy to administer
·
Can be developed in less time (compared to other data-collection
methods)
·
Cost-effective, but cost depends on survey mode
·
Can be administered remotely via online, mobile devices, mail,
email, kiosk, or telephone.
·
Conducted remotely can reduce or prevent geographical dependence
·
Capable of collecting data from a large number
of respondents
· Numerous questions can be asked about a subject, giving
extensive flexibility in data analysis
·
With survey software, advanced statistical techniques can be
utilized to analyze survey data to determine validity, reliability, and
statistical significance, including the ability to analyze multiple variables
·
A broad range of data can be collected (e.g., attitudes,
opinions, beliefs, values, behavior, factual).
·
Standardized surveys are relatively free from several types of
error.
Folder ed By- Edu. Program.